C
Conscious
Capital deployed in Egypt affects livelihoods, not only returns. We weigh that before we commit, not afterwards.
Our purpose
A private equity firm is a group of people making judgement calls with other people's money, inside other people's companies. What we value is not decoration around that work. It is the method.
Our brand promise
Four commitments a founder, an investor or a colleague can hold us to.
Capital deployed in Egypt affects livelihoods, not only returns. We weigh that before we commit, not afterwards.
We say the same thing in the boardroom, the investment committee and the LP meeting. Bad news travels as fast as good news.
Egypt rewards people who can find a route through. We build businesses in the market as it is, not as a spreadsheet assumes it to be.
We back operators because we think like operators. We take the risks we understand, and stay when they get difficult.
Our core values
These are the criteria we hire against, argue with, and hold each other to. A value that never costs anything is not a value, so each carries a note on where ours actually has.
In practice
When we invest
Our exclusion list and environmental and social screen rule out businesses we could otherwise underwrite profitably. Development finance capital comes with that standard attached, and we apply it before valuation rather than after.
When we hold
Audited accounts, an independent board seat, real reporting. The least popular conversation of the first year, and the reason two of our companies were ready to list by the fourth.
When things go wrong
Anyone connected to a portfolio company can raise a concern through our grievance mechanism, in Arabic or English, and expect a documented response inside a stated window.
Careers
If the values on this page describe how you already work, we would like to meet you — whether or not a role is posted.
Limited partners
Quarterly reports, capital account statements and capital call notices.